Trump Media launches new fintech platform Truth.Fi, allocating $250M to Bitcoin and ETFs

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Trump Media launches new fintech platform Truth.Fi, allocating $250M to Bitcoin and ETFs
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Key Takeaways

Trump Media and Technology Group (DJT) is launching Truth.Fi, a fintech brand focused on financial services and investment products.
The company will invest up to $250 million of its $700 million cash reserves into separately managed accounts, ETFs, and Bitcoin.

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Trump Media is expanding into financial services with Truth.Fi, planning to invest up to $250 million of its $700 million cash reserves across various assets, including Bitcoin.

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The company, which operates Truth Social and Truth+, has secured Charles Schwab as its custody provider and financial advisor.

The funds will be allocated to separately managed accounts (SMAs), customized ETFs, and crypto-related assets.

Charles Schwab will also advise TMTG on its broader financial strategy, while an affiliate of Yorkville Advisors will serve as the Registered Investment Adviser.

โ€œDeveloping America First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations,โ€ said TMTG CEO Devin Nunes.

The investment strategy, approved by TMTGโ€™s board of directors, will focus on American growth sectors, energy companies, and the Patriot Economy.

Truth.Fiโ€™s financial products are expected to launch in 2025, subject to regulatory approvals and final agreements.

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